Renner was a man of strong and unmovable beliefs: not only he was Protestant, but also an active anti-Nazis. CD/AD: Paul Renner CD/CW: Kevin Proudfoot CCO: Ty Montague / Todd Waterbury Illustrator: Peter Arkle. LeBron nailed it at a very young age. Bibliography Because uppercase Gothic letters are excessively ornate, and because the German language capitalizes all nouns, Renner concluded that modern designers should use roman typefaces (and, even better, sans serif geometric fonts like Futura, which he described in a late-1920s article as "the typeface of our age"). We thought rather than a book about the company that will collect dust on a shelf, let's give new employees something they could hold on to and really be inspired by. After graduating from Davidson College, Paul joined the U.S. Navy and earned his commission as a Surface Warfare Officer. Renner confronts modernity TV FILM :60 ECD/AD: Paul Renner ECD/CW: Derek Barnes CCO: Mike Byrne Director: Jackson and Karinja, CD/CW: Paul Renner / Derek Barnes AD: Jesse Coulter, ECD: Kevin Proudfoot / Todd Waterbury DIRECTOR: Brian Beletic, FILM :30 AD: Paul Renner CW: Roger Baldacci ECD: Pete Favat Director: International Rocketship, FILM :30 AD: Paul Renner CW: Roger Baldacci ECD: Pete Favat Director: Fred Stuhr, PRINT AD: Paul Renner CW: Carl Loeb ECD: Pete Favat Photographer: Steve Belkowitz, PRINT AD: Paul Renner CW: Roger Baldacci ECD: Pete Favat. Paul Renner was born August 9, 1878 in Wernigerode, Germany. Curse of the Bambino is gone. During this period, other designers were addressing the same issues and developing comparable Modernist fonts. Heinz Haushofer, Renner’s son-in-law, commented: “A day when he did nothing, at least read nothing serious, was for him a day sadly lost.”¹ Like lederhosen, Renner said, Gothic typefaces were a nostalgic leftover, the displaced remains of an earlier age. It seemed that science had begun to conquer the darkest corners of life. “The Bauhaus designer.” 1995-2000. We couldn't just make that claim without people experiencing it themselves. I think that Paul Renner was very influential in the transition between the traditional 19th century and the modern 20th century typefaces. While he was never directly affiliated with the Bauhaus movement, in the early 1920s he became an advocate of its aims and principles and became a leading proponent of the “New Typography”. It must be noted that we produced the following fonts: “Futura” and “Plak” (in 1928), “Futura Black” (in 1929), “Futura licht” and “Futura Schlagzeile” (in 1932), “Ballade” (in 1937), “Renner Antiqua” (in 1939), and “Steile Futura” (in 1954). Paul Renner is a work of discovery. After being forced to leave his post at the Meisterschule, he worked as a painter from 1934 onwards. Change ), You are commenting using your Twitter account. Renner as a Werkbund figure, Renewal, 1924–32: Being a die hard Yankees fan, this was one of the toughest pieces of work I had to approve. Retrieved October 25, 2015, from http://www.identifont.com/show?17B. Paula Scher These peices introduced the new network to the rabid fans who bled their school colors even years after graduation. We succeeded at that too. ¹Christopher Burke. Wolfgang Weingart FILM :30 AD: Paul Renner CW: Carl Loeb CCO: Lance Jensen / Al Pafenbach Director: Will Barras / Bermuda Shorts. He made a thorough study of philosophy and its methods. However, the wealth of the book-buying middle class had been eroded by war and inflation. Global ECD: Paul Renner ECD: Jeremy Filgate ACD AD: Gary Lim, Sungkwon Ha ACD CW: Patrick Merrit Producer: Tim LeGallo, Dylan Mizner FOR THE RECORD In 2019, we learned that women made up only 21.7% of the music industry, 12.3% of songwriters and just 2.1% of producers.